FAQ ‑ Frequently Asked Questions

The cost of Rich Content product cards depends on many factors, such as the number of products, the number of distributors where the cards will be implemented, the complexity of the cards, and the quantity and quality of the materials provided. Each project is priced individually to tailor the solution to your specific needs and expectations. To get an approximate quote, we encourage you to perform a free calculation.

No, the quality of materials provided by the client does not affect the project's cost. High-quality materials will result in better quality Rich Content cards compared to those made with lower-quality materials.

Background removal from photos is an additional cost because it requires precise and time-consuming work by a graphic designer. This process often involves manual editing of each photo, which increases the time needed and requires specialized skills. The cost also includes the use of professional tools and attention to the high quality of the final result.

Content translation is an optional service. We can perform it using AI tools, but they still require verification and editing, which translates into costs. We use professionals to create product content translations because translation is not just a 1:1 word exchange. It also requires cultural context translation, idioms, and other nuances. Some industries have specialized terminology that sometimes requires additional verification or consultation with experts. Content translations must be adapted to the specific style and tone of the brand. You can prepare the translations yourself using AI, and we will include them in the Rich Content product cards without altering their content.

The price for implementing a Rich Content product card in this case does not depend on its complexity, but on the need to create separate graphics, content, or paraphrased content according to the distributor's requirements.

The quote is prepared individually and largely depends on factors such as the number of products or the number of reformats. If there is a larger number of cards to be realized within the order, we can offer a lower unit price — the larger the number, the more favorable (lower) the unit price per card.

Even if we use your materials, our work does not end with just placing them. Every project is carefully prepared and optimized by us. We ensure that our implementations display correctly every time and on every device. We know the technical specifications of over 40 online stores and e‑commerce platforms, so we prepare the cards according to the distributors' requirements from the start. We follow our established process, which includes many stages. Each of these stages requires knowledge and skills. That’s why each stage is handled by a specialist from our interdisciplinary in-house team. Learn about the cooperation process→

Even though Rich Content may consist of 'content and a few photos,' its preparation requires advanced knowledge and experience. Our know-how, built over more than 10 years, includes both technical skills and a creative approach to creating engaging content. The cost you incur as part of the project covers not only the materials but also our expertise, knowledge of the distributors' requirements across many platforms, and coding the card so that it displays well every time and on every device.

You can decide to create one card with us and implement it in multiple stores yourself. However, it’s worth knowing that preparing the first Rich Content product card is the most time-consuming and expensive, as it requires the most work and resources, but the more product cards we create for you, the lower the unit price will be for each. Self-implementation of cards on various platforms involves tasks like acquiring contacts and technical specifications for each of them. It’s a task worth leaving to us, as we have experience working with various online stores and marketplaces and are familiar with their technical specifications. This allows us to manage the entire process effectively.

The unit cost of a Rich Content product card varies depending on many factors. For more information, check the comparison of cards and preliminary data here or get a free quotation.

Sometimes it happens that the distributor takes action and creates Rich Content product cards. In this situation, the distributor decides how to present your brand’s products. Investing in Rich Content allows you to have better control over how products are presented and can significantly impact how they are perceived by customers. It’s worth knowing that once created, Rich Content can be distributed to many stores, not just one.

Cooperation with us can take place in a project model or on a fixed monthly fee basis for a specific range of work. In the case of fixed cooperation, we can offer better unit prices for product cards. In the project model, we carry out each order as a separate project — exactly when you need our service.

We are available for you from Monday to Friday, from 8 AM to 4 PM. We try to respond to all emails received after office hours the next business day. If your matter is urgent, please contact the project manager by phone. Go to contact→

Fixed cooperation refers to an agreement where we perform a certain number of cards cyclically, e.g., every month. On the other hand, project cooperation involves executing a specific order on a one-time basis.

You will be working with a Project Manager on the project. They will oversee the entire project, ensuring smooth coordination and ongoing communication with you. They will act as a liaison between you, the project team, and the distributor. The Project Manager will respond to your current needs and issues, prepare summary reports of the work performed, and organize status meetings.

Choosing Custommerce for creating Rich Content product cards guarantees high quality and professionalism. Our years of experience, knowledge of the technical specifications of various platforms, and advanced approach to each project ensure excellent results. Check the comparison of creating Rich Content product cards with us versus an agency, your team, or freelancers.

We have many years of experience, our own tools, and an interdisciplinary team of experienced specialists. We can offer you advanced and effective solutions that deliver results, and you don’t have to coordinate the project, contact distributors, or worry about completing the project on time when a specialist is on sick leave or vacation. Check the comparison: creating Rich Content product cards versus other marketing activities→

Product cards can be divided using various criteria. Depending on the modules used, Rich Content cards can be completely static, or they can include interactive elements such as infographics, animations, videos, or advanced modules like Hotspots. Cards can be short — in case of limited materials — or long — in case of longer texts. We create cards in three variants — Basic, Medium, and Premium.

The execution time of the Master project is about 5 weeks.

Yes, all the product cards we prepare are responsive, displaying correctly both on desktop and mobile versions. We create cards based on RWD (Responsive Web Design) technology, so they display well on any resolution.

We always try to tailor the solution to the situation. If graphic materials are lacking, we can propose product card interactions based on content, e.g., interactive icons with expandable text. If there’s no content, we can prepare it comprehensively. We offer a range of additional services such as copywriting, product photo sessions — it all depends on expectations and the planned budget.

The project execution process is described in detail on the page how the process works. We encourage you to review the information provided.

Excluding necessary formalities such as signing the contract and accepting the schedule, to complete the project, we need: a list of products with EAN numbers and a list of stores where the cards should be implemented. For the realization, we will need content and graphic materials. Send us the materials you have, and we will propose a solution, or we can prepare all the materials for you.

Just like for the Polish market, the cards should be prepared in the specific language version according to the store's specifications. The process of implementing Rich Content cards in other markets does not differ from the domestic one. You can send us translations, or we can handle this comprehensively. Our team communicates efficiently in English, so we can make all the arrangements with the stores from a technical standpoint and fully coordinate the implementation.

In Media Expert, most product cards are created according to the store's established template, which is why some may look less attractive. Some manufacturers have the option to implement HTML cards, but these are individual commercial arrangements between the manufacturer and Media Expert, over which we have no control. Despite the constraints and limiting layout, we can prepare Rich Content descriptions that are visually appealing and engaging.

We can prepare Rich Content product cards within 2 weeks, but the average time for standard order completion is 4-5 weeks. This largely depends on the number and type of cards to be prepared, the number of reformats, and the quantity of available materials. We create a schedule for each project that clearly outlines the next stages of work.

Yes, we can prepare a ready-made Rich Content card within a week, but only if it’s a continuation of cooperation and the card is based on other previously realized cards. In such a case, close cooperation with the client is necessary, and the material must be provided as quickly as possible. We are flexible — we know that urgent situations arise that require immediate action. You can count on us!

The graphic design will be delivered no later than two weeks after the project work begins. This time depends on the work required before starting the project — content preparation, including, e.g., translations, card architecture preparation, or additional activities such as competitor analysis or SEO analysis. A work schedule is created for each project, in which we jointly agree on convenient dates for the various stages.

Using stock photos requires adherence to certain rules that may vary depending on the license. Most stock licenses allow photo modifications, but some photos may have restrictions on editing, especially if they depict people or objects protected by copyright. We can paste the product onto a stock photo if:

• ➔The stock photo license allows modification and commercial use.
• ➔All required copyrights and model releases (if applicable) are adhered to.
• ➔The final product does not violate the stock photo license terms.

No, you cannot simply 'take' a stock photo that was used in the card and use it on your website unless you have your own license for that photo. Stock photos are licensed for specific use.

By default, content is not prepared with SEO in mind under the basic agreement. However, we offer this service as an additional option.

Regardless of the amount of material you have, we can create a Rich Content product card for you. If you lack content, we’ll write and optimize it. If you don’t have photos, we’ll arrange a photo session. We can also prepare a Basic version card using ready-made templates, which work well if you don’t have many materials. We will find a solution for every situation.

No, you will not receive weekly email status updates during the Master project. You will receive the work results (research and analysis results, graphic design, completed Master card) according to the accepted schedule.

In the case of the Basic project, you are entitled to make 1 round of corrections. For the Medium and Premium projects, you are entitled to 2 rounds of corrections. We ask that you precisely communicate all expectations regarding the design (along with examples) before starting the graphic design to minimize the number of possible corrections.

Rich Content product cards must be customized for each distributor because each one has its own technical specifications. To ensure proper functioning and optimal display of the product card, it is necessary to adapt it to each distributor's requirements.

No, unfortunately, not every distributor allows brands to introduce Rich Content product cards. This could be due to a lack of appropriate technological infrastructure or simply a business decision. Most well-known online stores and marketplaces implement Rich Content product descriptions because they understand the importance of this tool.

Unless otherwise agreed, we handle the implementation coordination comprehensively. We send the appropriately prepared cards to the distributors by email or implement them using provided systems.

Before starting the project, we discuss the scope of work and determine which distributors the cards will be implemented for. Each store has a predetermined technical specification for which the appropriate reformats must be prepared. The broader the distribution, the lower the unit price per card, so it’s best to commission us to comprehensively create the cards and fully coordinate the implementation. During the execution, we also agree on the implementation method in stores that have never previously implemented Rich Content cards.

To find out if a distributor implements Rich Content product cards, it’s best to contact them. You can also check if the distributor is on our list of platforms we work with — if so, you can be sure that we will implement such Rich Content for you.

Yes, we can prepare and implement Rich Content product cards on the Allegro and Amazon platforms using the templates available in these stores.

Yes, product cards can be implemented on any e‑commerce platform, including Shopify. The type of e‑commerce engine is not a barrier to implementing Rich Content cards. The only barrier might be a business decision, lack of human resources, or lack of goodwill from the store.

Media Expert implements Rich Content descriptions only based on its own template and technical specification. Any deviations from the standard implementation require direct arrangements between the brand and the store. We can prepare Rich Content for Media Expert in any form — we are well-versed in the store's guidelines.

Implementation in international markets is exactly the same as in the Polish market. Differences may lie in the technical specifications of individual distributors not available in Poland. The content preparation and project approach must be agreed upon — whether we translate the cards already created in Polish or create entirely new cards directly for the foreign market.

Product cards may differ between distributors because each has its own guidelines or uses templates.

Product cards are sent to distributors for implementation immediately after the larger pool of completed cards is accepted. The card's implementation time depends on the distributor. Cards are usually implemented within 2-3 business days.

We are responsible for implementation, understood as sending the completed product cards to the distributor. The distributor is responsible for implementation, understood as publishing the cards on the product page in the store.

The ROI of a Rich Content project may include, among other things, increased conversion rates, reduced product return rates, improved product visibility through SEO content optimization, increased customer engagement, brand trust building, lower customer service costs, and many other benefits. Learn more about the ROI of a Rich Content project from our Fischer brand case study.→

Investing in Rich Content product cards can contribute to increasing consumer trust in the brand's products, improving user experience, increasing visibility in search engines, and educating customers, which can lead to increased sales and conversion rates.

The impact of implementing Rich Content product cards on sales can be measured by monitoring conversion rates, analyzing website traffic, analyzing transaction data, conducting A/B tests, and monitoring search engine rankings (for SEO-optimized content). This task is the responsibility of the distributors, who are responsible for analytics in the stores.

The weight of Rich Content product cards does not directly affect SEO. The impact on SEO may be due to the implementation and display method, but it’s also worth knowing that many mechanisms exist, such as lazy loading, which allows only the visible elements of the product card to load initially, reducing the amount of resources needed to load at the start.

Research shows that pages with Rich Content achieve higher conversion rates. Consumers also perceive them as more visually appealing and notice that product information is presented in a more accessible and understandable way. Rich Content also offers better shopping experiences, helps stand out from the competition, and provides a tool that helps build the brand's image. Learn more about why it’s worth investing in Rich Content product pages→

Stand out from the competition and be a leader in your industry. Rich Content can significantly increase the attractiveness of your products and improve conversions. See how the Oltens brand achieved success by implementing Rich Content product cards→

Rich Content is an excellent complement to marketing activities. It won’t replace direct marketing but will enhance it by increasing the attractiveness of your products and improving the customer experience. It’s an additional element of the strategy that can significantly influence purchasing decisions.