Rich Content vs. other marketing activities

Rich Content integrates various promotional elements, being the most cost-effective way to present product information. What do other marketing activities offer?

Rich Content vs. other strategies

Which marketing activities bring better results?

Click one of the icons below to see the differences and unique features of Rich Content cards compared to other marketing activities. Learn what sets each option apart and what benefits you can derive from it.

Parameter/Features	TV advertising (ATL)	Rich Content product cards
Reach	Wide reach, but only for the duration of the TV advertising campaign	Steady reach
Costs	High	Fraction of TV advertising costs
Preparation costs	The cost of producing TV advertising can range from 50K to over 1MLN PLN, while the cost of airing can range from 10K PLN for a local station to over 1MLN PLN for nationwide prime time airing	The cost of preparing Rich Content product cards can range from 500 to 50K PLN per project
Maintenance costs	10-30% of the total campaign costs	No additional maintenance costs
Campaign lifespan	Short — usually 8 weeks	The average lifespan of a product in an online store is about 48 months — this is how long the product communication and campaign with implemented Rich Content product cards last
Measurability of results	Difficult to measure, imprecise	In the case of implementation in your own store, you can easily measure the effectiveness of using Rich Content product cards
Target	Wide audience	Personalized audience
Possibility of content personalization
Trend	Declining — decrease in the number of traditional TV viewers	Rising — the tool integrates various promotional elements, and is the most cost-effective way to present
Rich Content

1. Reach
TV advertising (ATL)	Wide reach, but only for the duration of the TV advertising campaign
Rich Content product cards	Steady reach

2. Costs
TV advertising (ATL)	High
Rich Content product cards	Fraction of TV advertising costs

3. Preparation costs
TV advertising (ATL)	The cost of producing TV advertising can range from 50K to over 1MLN PLN, while the cost of airing can range from 10K PLN for a local station to over 1MLN PLN for nationwide prime time airing
Rich Content product cards	The cost of preparing Rich Content product cards can range from 500 to 50K PLN per project

4. Maintenance costs
TV advertising (ATL)	10-30% of the total campaign costs
Rich Content product cards	No additional maintenance costs

5. Campaign lifespan
TV advertising (ATL)	Short — usually 8 weeks
Rich Content product cards	The average lifespan of a product in an online store is about 48 months — this is how long the product communication and campaign with implemented Rich Content product cards last

6. Measurability of results
TV advertising (ATL)	Difficult to measure, imprecise
Rich Content product cards	In the case of implementation in your own store, you can easily measure the effectiveness of using Rich Content product cards

7. Target
TV advertising (ATL)	Wide audience
Rich Content product cards	Personalized audience

8. Possibility of content personalization
TV advertising (ATL)
Rich Content product cards

9. Trend
TV advertising (ATL)	Declining — decrease in the number of traditional TV viewers
Rich Content product cards	Rising — the tool integrates various promotional elements, and is the most cost-effective way to present

10. Rich Content
TV advertising (ATL)
Rich Content product cards

TV advertising

Google Ads

Social media Ads

Contest landing page

Rich Content — many promotional elements, one solution

Thanks to its wide reach and consistent brand image building, Rich Content is an excellent complement to other marketing activities. Even the best TV ad may be insufficient if the customer does not find clear and attractive product information in the store.

Rich Content product cards eliminate this problem, providing clear and engaging content that helps in making purchase decisions.

Check, how Rich Content can support the marketing activities of your brand!→

See how we can support your brand in e‑commerce

Request a Free quotation