Variants of
Rich Content product pages

Present your brand's products in e‑commerce and invest in Rich Content product pages that attract attention, engage, and help make purchasing decisions.

3 variants of Rich Content product pages

We offer Rich Content product cards in 3 variants: Basic, Medium, and Premium. They differ in the number of modules and the level of advancement, i.e., the presence and number of interactive modules.

Basic

➔Based on a ready-made template
➔Up to 3 modules
➔No interactive elements

Examples of modules on Rich Content product cards

In our portfolio, we have Rich Content product cards with over 100 modules in different versions. Below, we present a few examples of popular modules.

Static

SerpentineIconsStatic graphicsPlain-textComparison table

Serpentine

Serpentine is a module that contains information about the product. The content in the serpentine can be divided into paragraphs and a bulleted list can be added. In the serpentine, there is also a photo.

Interactive

HotspotsDropdown iconsGalleryPlain-text360° AnimationSliderSerpentineCustom elementsFAQ

Hotspots

The purpose of this module is to point out specific elements of the product's construction and explain what specific benefits they give to the recipient. For example, this could be an indication that the product has a double tank, which allows the user to count on minimizing the time needed to heat the water, or that the product has non-slip feet, which means that it will not move on the kitchen counter and will guarantee greater safety.

Different ways of making
Rich Content

	Basic	Medium	Premium
Presentation form	They usually present information in a simple and minimalist way, which can increase the readability and visual attractiveness of the page.	Similarly to Basic level product pages, they are often minimalist and short, but contain minor interactive elements.	Interactive elements allow users to engage more deeply with the content of the page. Customers can better see and get to know the products, which can even replace a visit to a stationary store.
What distinguishes them?	They are distinguished primarily by the fact that they are often short and present product information in the form of photos and descriptions that are interesting and understandable to the recipient.	They contain minor interactive elements that engage the recipient more. Photo galleries make it easier to move between different product images without having to leave the page.	Rich Content product pages with interactive content often attract more visitors and generate more organic traffic from Google search engines*.
Loading time	Basic level product pages usually load faster, which is beneficial for both users and SEO, because page loading speed is one of the Google ranking factors.	Thanks to the minimal number of advanced interactions, these pages still load quickly, which has a positive effect on both the user experience and SEO positioning.	Due to the large number of interactive elements, they load longer than Medium and Basic level pages.
Navigation	Simple and short navigation on this type of Rich Content product page makes it easy for the recipient to find the necessary information without having to scroll the page multiple times.	Simple and intuitive navigation on Medium level product pages with minor interactions allows for quick finding of the necessary information without scrolling or leaving the page.	Navigation on Premium level product pages is always well thought out, so it does not cause the recipient any problems. Interactive elements can lead to longer time spent on the page, which increases the chances of making a purchase.
Purpose	They are recommended primarily for brands that… ➔Do not have many materials for their products. ➔Want to implement cards on distributor pages that do not allow the implementation of interactive cards or cards with numerous interactions. ➔Want to create Rich Content product pages for a product category that is best presented in a short and concise manner.	They are often chosen by brands that… ➔Value the possibility of enriching the presentation of their products with minor interactions, such as animated icons. ➔Need a slightly more advanced form of presentation to better explain the technological aspects of their products. ➔Operate in the cosmetics industry and want to effectively present the ingredients, health benefits, usage instructions of their products, or the effects before and after use. ➔Want to increase customer engagement through minor, but important interactions	They are chosen by brands that… ➔Have a lot of materials for their products ➔Want to create Rich Content product pages for product categories that are technologically complicated and require not only descriptions, but also other types of content to explain the intricacies to the recipient ➔Premium brands that care about their products being shown in a detailed manner with interactive features that can enhance their prestige and exclusivity ➔Premium product cards can help cosmetic brands in presenting the ingredients, health benefits and usage instructions of their products from their assortments ➔Want to distinguish their products from the competition

1. Presentation form
Basic	They usually present information in a simple and minimalist way, which can increase the readability and visual attractiveness of the page.
Medium	Similarly to Basic level product pages, they are often minimalist and short, but contain minor interactive elements.
Premium	Interactive elements allow users to engage more deeply with the content of the page. Customers can better see and get to know the products, which can even replace a visit to a stationary store.

2. What distinguishes them?
Basic	They are distinguished primarily by the fact that they are often short and present product information in the form of photos and descriptions that are interesting and understandable to the recipient.
Medium	They contain minor interactive elements that engage the recipient more. Photo galleries make it easier to move between different product images without having to leave the page.
Premium	Rich Content product pages with interactive content often attract more visitors and generate more organic traffic from Google search engines*.

3. Loading time
Basic	Basic level product pages usually load faster, which is beneficial for both users and SEO, because page loading speed is one of the Google ranking factors.
Medium	Thanks to the minimal number of advanced interactions, these pages still load quickly, which has a positive effect on both the user experience and SEO positioning.
Premium	Due to the large number of interactive elements, they load longer than Medium and Basic level pages.

4. Navigation
Basic	Simple and short navigation on this type of Rich Content product page makes it easy for the recipient to find the necessary information without having to scroll the page multiple times.
Medium	Simple and intuitive navigation on Medium level product pages with minor interactions allows for quick finding of the necessary information without scrolling or leaving the page.
Premium	Navigation on Premium level product pages is always well thought out, so it does not cause the recipient any problems. Interactive elements can lead to longer time spent on the page, which increases the chances of making a purchase.

5. Purpose
Basic	They are recommended primarily for brands that… ➔Do not have many materials for their products. ➔Want to implement cards on distributor pages that do not allow the implementation of interactive cards or cards with numerous interactions. ➔Want to create Rich Content product pages for a product category that is best presented in a short and concise manner.
Medium	They are often chosen by brands that… ➔Value the possibility of enriching the presentation of their products with minor interactions, such as animated icons. ➔Need a slightly more advanced form of presentation to better explain the technological aspects of their products. ➔Operate in the cosmetics industry and want to effectively present the ingredients, health benefits, usage instructions of their products, or the effects before and after use. ➔Want to increase customer engagement through minor, but important interactions
Premium	They are chosen by brands that… ➔Have a lot of materials for their products ➔Want to create Rich Content product pages for product categories that are technologically complicated and require not only descriptions, but also other types of content to explain the intricacies to the recipient ➔Premium brands that care about their products being shown in a detailed manner with interactive features that can enhance their prestige and exclusivity ➔Premium product cards can help cosmetic brands in presenting the ingredients, health benefits and usage instructions of their products from their assortments ➔Want to distinguish their products from the competition

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Variants of Rich Content product pages