Landing page as a part of marketing strategy
Increase the effectiveness of your marketing campaigns with a landing page that captures the attention of your potential customers.
What is a landing page and what is its purpose?
The purpose of a landing page is to convert visitors into leads or customers. It focuses the visitor's attention on a specific action to be taken: purchasing a product, subscribing to a newsletter, downloading an e-book, or registering for an event.
Location, goals, and applications
Landing page on an external domain
The goal of landing pages on an external domain is to direct traffic from advertising or promotional campaigns to a page with an offer tailored to the specific campaign goal (e.g., discounts, special offers, new products) or to showcase brand products available for sale at the distributor.
Landing page on an hosted domain
The goal of landing pages on an own domain is to build a strong campaign identity, provide a detailed presentation of the offer or event, conduct independent promotion, and fully control the page environment and content.
Contest landing page
What makes a landing page stand out?
How is the landing page creation process?
Gathering materials and guidelines
At this stage, we collect all necessary materials and guidelines required for the implementation. We will also ask you to define the goals you want to achieve and specify what functions and elements the landing page should include.
Content architecture development
We will conduct an assessment of your competitors' actions to develop the information architecture of your landing page. We add effective CTAs (Calls to Action) that will encourage visitors to act. For landing pages on an own domain, we can also include analytical tools and contact forms.
Copywriting
We will prepare compelling and concise content that will grab the attention of landing page visitors. We will also optimize the content for SEO to increase the visibility of your landing page in search engines.
Graphic design preparation
We will create a unique and attractive landing page design tailored to your brand’s key visual and the goals you defined at the beginning of the process.
Development
We will code the landing page according to the approved graphic design and optimize its code for usability and responsiveness on different devices.
Testing and optimization
We will conduct tests of the landing page to optimize it for better conversion results.
How is the landing page creation process?
Gathering materials and guidelines
At this stage, we collect all necessary materials and guidelines required for the implementation. We will also ask you to define the goals you want to achieve and specify what functions and elements the landing page should include.
Content architecture development
We will conduct an assessment of your competitors' actions to develop the information architecture of your landing page. We add effective CTAs (Calls to Action) that will encourage visitors to act. For landing pages on an own domain, we can also include analytical tools and contact forms.
Copywriting
We will prepare compelling and concise content that will grab the attention of landing page visitors. We will also optimize the content for SEO to increase the visibility of your landing page in search engines.
Graphic design preparation
We will create a unique and attractive landing page design tailored to your brand’s key visual and the goals you defined at the beginning of the process.
Development
We will code the landing page according to the approved graphic design and optimize its code for usability and responsiveness on different devices.
Testing and optimization
We will conduct tests of the landing page to optimize it for better conversion results.
