Product Pages with
Rich Content

Discover the benefits of Rich Content product pages — harness their potential to enhance your customers' shopping experience in e‑commerce.

What Are Rich Content Product Pages?

Rich Content product pages are one of the alternative names for product cards. Rich Content product cards are also known as enriched product descriptions, A+ Content (a term used by Amazon), product content, PDP (Product Detailed Pages), enhanced content, or product landing pages. In short, they are product presentations in online stores that stand out due to their attractive visualization of the benefits and features of the products.

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Why Are Rich Content Product Pages Important?

Research confirms that Rich Content product pages generate more conversions. They are also better received by consumers, who find Rich Content product pages visually appealing and the way product information is presented on them easier to understand.

More conversions among buyers compared to product pages without Rich Content.

Source: https://syndigo.com/pl/guides/enhanced-content-101/

Internet users say that making a purchase is easier for them if the product information is presented in a rich and attractive way.

Respondents state that an attractive way of presenting the product in an online store is important for their purchasing decisions.

Internet users declare that they check product information online before making a purchase.

The average lifespan of a product in an online store is up to 12x longer than the duration of an ATL campaign, which is one of the most expensive marketing activities.

3 minutesThis is the time spent on a shopping platform, with just over 3 subpages viewed.

1 minuteThe time spent with the product is 1 minute. This is 2x more than for viewers watching a TV commercial.

48 monthsThe average lifespan of a product in an online store is about 48 months — meaning that the product communication and campaign last this long! By comparison, an ATL campaign usually lasts around 8 weeks.

Up to 10 millionMajor e‑commerce platforms in Poland record up to 10 million visits per month. Other communication channels do not provide such a high level of customer engagement.

Better Product Presentation

An interesting format and the use of multiple types of content (text, graphics, video, and more) make product pages in e‑commerce stand out. These pages help users better understand and appreciate the appearance and features of products. A more accurate representation of products through Rich Content product pages can reduce the risk of mistakes when shopping online, meaning your brand may see a decrease in return rates.

More Detailed Product Information

Users can more thoroughly explore the unique features or dimensions of a given product. Such Rich Content product pages can lead to increased conversions because more engaged and informed users are more likely to make purchases. Clear product presentations through Rich Content product pages can build customer trust in the brand, showing that the company is transparent and cares about accurately presenting its products.

Better Target Audience Identification

Rich Content product pages are attractive and often interactive product presentations that can improve the shopping experience on the website, which in turn can contribute to increased customer loyalty and return visits to the store. Rich Content product cards serve an educational role, enabling users to better understand the features, uses, and benefits of a given product.

Gaining a Competitive Edge

Brands that use Rich Content product pages in e‑commerce can gain a competitive advantage by presenting their products in a more thoughtful and visually appealing way. Rich Content product cards can be used to tell the story of the brand and its products, which can strengthen emotional ties with customers and build lasting relationships with them.

Better SEO

Rich Content product pages positively impact the positioning of product pages in search results, as they offer more attractive and useful content. This can result in greater user engagement and better interaction metrics. Additionally, Rich Content product cards that include high‑quality graphics and multimedia can improve visibility in image search results, which can attract additional traffic to the site.

Content Recycling

Many brands have marketing materials such as session photos, catalogs, leaflets, offer presentations, or advertising banners, but in most cases, they use them only once. These materials can be used on Rich Content product pages. Based on Rich Content product pages, a set of banners for campaigns, secondary images, or presentations can also be prepared to ensure consistent communication.