#Rich Content

Rich Content for the
Cosmetics Industry

We help companies selling in the e‑commerce channel effectively distinguish their brand and products against increasing competition.

Free quotation

Rich Content cards have been entrusted to us by, among others:

3 steps

How Does the Collaboration Proceed?

We have developed a collaboration process that we continuously optimize to ensure you are at ease with the project execution for your brand.

Diagnosis

We analyze your brand's communication and existing marketing materials, assessing how best to use them in e‑commerce. Together, we establish a plan for changes.

Intro Project

We create a product communication strategy and develop a sample product card that will serve as the basis for creating additional product cards.

Ongoing Collaboration

We prepare Rich Content product cards for you regularly because we know that they produce the best image and sales results when implemented as part of a long‑term process rather than a one‑time project.

Analysis

If in your company:

Current product presentation is insufficient

Changing purchasing trends and customer expectations require you to have an attractive and engaging product presentation for your brand.

You need to stand out from the competition

Customers often associate the quality of product presentation with the quality of the product and brand itself. Rich Content builds trust and positive brand perception, which affects their purchasing decisions.

Building perceived brand value is important

You know that better product content and improved shopping experiences reflect professionalism, attention to detail, innovative approach, and care for customers.

Building perceived brand value is important

You know that better product content and improved shopping experiences reflect professionalism, attention to detail, innovative approach, and care for customers.

You want to streamline and delegate the product communication process

Managing the creation and implementation of product cards for e‑commerce is necessary to support the resale of products in online stores and build brand loyalty.

There is no time for detailed analysis of marketing materials for e‑commerce

Relieving the burden of analyzing and supplementing marketing materials for e‑commerce could help you achieve better sales results and enhance your product presentation in online stores.

Rich Content — Examples of Completed Cards for the Cosmetics Industry

Check out the results of our work! Compare the before and after effects of the Rich Content product cards we created for companies in your industry.

NiveaInternational expert in hair and skin care.

See the metamorphosis→

Metamorphosis of Under 20 by Custommerce

Under TwentyUnder Twenty is a cosmetic brand that was created for teenagers and young people who need products tailored to the needs and problems of young skin.

See the metamorphosis→

Metamorphosis of schwarzkopf by Custommerce

OSiS+OSiS+ is a line of professional hair styling products, including: for extreme hair fixation. The brand's products enable you to create creative and durable styles.

See the metamorphosis→

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Better
Understanding of the Product by Customers

Rich Content product cards are visually attractive and contain complete information about the product, such as specifications, features, comparisons with other products, reviews, and more. This helps customers understand the benefits of the offered product, aiding in making a good purchasing decision.

Standing Out from the Competition

Having Rich Content product cards makes the brand stand out from the competition. Not all companies use such advanced product presentation tools, so introducing innovative and interactive cards effectively attracts customer attention and builds a positive brand image.

Improvement of the Shopping Experience

Rich Content product cards are interactive, visually appealing, and contain rich product information. This attracts customers' attention and increases the likelihood of completing a purchase. Improving the customer's shopping experience and better understanding of the product can lead to increased sales.

Improved Indexing and Enhanced Product Presentation

Through detailed analysis of marketing materials, it is possible to create Rich Content product cards that are optimized for search engines, contributing to improved product indexing in search results. Rich Content, structured product data, and proper SEO optimization help better position product pages in search engines, increasing the chances of being found by potential customers.

Consistent product communication

Building brand loyalty and supporting product resale across multiple online stores should be accompanied by maintaining consistency in overall product communication. This is possible with Rich Content product cards, which provide greater control over brand presentation in e‑commerce.

Improved Conversion

Collaborating with a company specializing in creating Rich Content product cards can help optimize product pages for conversion. Gathering data and analyzing customer interactions with product cards can provide valuable insights into customer preferences and behaviors, which in turn allows for optimizing product presentation and influencing purchasing decisions.

What Do You Gain from Rich Content?

Values

What Can You Expect When Working with Us?

Support from a team of specialists

An experienced and specialized team in creating product communication shares knowledge and supports clients at every stage of collaboration. The longer we work together, the more your competencies grow.

A proven process, not chaotic action

Years of experience and over 50,000 product cards completed have allowed us to refine our collaboration process — so you can be assured that we will deliver the project for your brand, regardless of the challenges.

Product presentation from the customer's perspective

Our clients often emphasize that our perspective on products, as seen from a customer's viewpoint, is invaluable in designing new product communication for product cards. It is our mission to present products in a way that customers understand and want to buy.

Extensive industry experience

For years, we have served many brands in the largest e‑commerce categories. This has given us a thorough understanding of their specifics, market and legal constraints, and the requirements and technicalities of e‑commerce platforms. We use this knowledge to support our clients in building a competitive edge.

Tailor-made solution

We understand the importance of grasping each brand's specifics, available human and content resources, as well as internal decision‑making processes. We know how to bring complex projects to a successful conclusion. The final solution is always tailored to the client's requirements.

Developing a consistent product communication strategy

Our Rich Content product cards are a solution through which you can effectively position your brand and products in the eyes of customers. Proper content syndication ensures consistency in product presentation across various e‑commerce platforms.

About Us