Expanded Product Gallery of Secondary images
This is one of the first things your customers see when they land on the product page on the e‑commerce platform.
What is a Product Gallery and What is Its Purpose?
Definition
Secondary images are a product gallery consisting of 6-8 images. It includes not only product photos but also additional graphics. These may contain important information for the consumer, such as usage or ingredients. They are placed on the product page in the ATF (Above the Fold) section, meaning they are visible to the user immediately upon entering the page without the need to scroll.
Purpose
Their goal is to enhance the shopping experience and enrich the presentation of the product on the shopping page. Because the graphics have appropriate alternative text (ALT), they are also used to increase visibility in search results.
Why it's worth it
Implementing secondary images on e‑commerce platforms
Studies confirm that conversion increases by 4% for each additional image on the product page
Users indicate that additional, detailed product images are sometimes more important to them than descriptions
Source: https://www.inventorypath.com/the-importance-of-high-quality-product-images-in-e-commerce/
Consumers are more likely to purchase on platforms where they find images that meet their needs
Source: https://deep-image.ai/
What elements do secondary images contain?
Secondary images can serve various roles, including for example:
Presenting the product from different perspectives
Providing close‑ups of specific product elements
Showing different product variants (e.g., different colors, sizes, styles, ingredients)
Presenting the product in use
Explaining how to use or assemble the product
Showing the packaging or included accessories
Secondary images — Complement to Rich Content Product Cards
As part of comprehensive service, we will prepare both Rich Content product cards and secondary images for your brand's products. Since we already have all the materials to create Rich Content product pages, we can quickly and efficiently generate a set of dedicated graphics using the same resources.
Depending on your needs, we can prepare secondary images after creating Rich Content product cards as part of a single project or independently.
Depending on your needs, we can prepare secondary images after creating Rich Content product cards as part of a single project or independently.
Benefits for You
01
Content Recycling
By using existing materials, we manage content effectively, contributing to better recycling and consistency of product content.
02
Time Savings
We can quickly and efficiently complete the order, which translates into time savings for you.
03
Proven Process
We use modern tools and proven methods that guarantee high quality and compliance with distributor guidelines.
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