Interdisciplinary In-house Team
Thanks to our services, you don't need to hire in‑house specialists, a marketing agency, or freelancers to create Rich Content product pages for your brand.
Custommerce Team
Learn what each specialist is responsible for
Project Manager
The Project Manager oversees the project, ensuring smooth coordination, ongoing communication with the client, and acting as an intermediary between you, the distributor, and the project team.
The Project Manager's tasks also include:
The Project Manager is also responsible for responding to your ongoing needs and issues related to the project, preparing summary reports of completed work, organizing and leading status meetings, ongoing collaboration with distributors, checking the correctness of implementations, and coordinating work to fix any errors on the cards.
The Project Manager's tasks also include:
- ➔preparing action schedules
- ➔verifying materials and filling in missing elements
- ➔completing product distribution for individual stores
- ➔updating the status of the Rich Content product cards
The Project Manager is also responsible for responding to your ongoing needs and issues related to the project, preparing summary reports of completed work, organizing and leading status meetings, ongoing collaboration with distributors, checking the correctness of implementations, and coordinating work to fix any errors on the cards.
Content/SEO Specialist
The Content/SEO Specialist is responsible for tasks such as developing the information architecture on the card.
The content specialist's tasks also include:
The Content/SEO Specialist is also responsible for preparing comparison tables, making ongoing changes to the content or layout of the card. The content specialist works closely with the graphic department and the Project Manager to deliver Rich Content product cards that meet your expectations.
The content specialist's tasks also include:
- ➔creating benefit-oriented content
- ➔collecting content from client materials
- ➔translating content from English to Polish
- ➔competitor analysis and SEO keyword research
- ➔paraphrasing content, i.e., preparing alternative content for stores that require it
The Content/SEO Specialist is also responsible for preparing comparison tables, making ongoing changes to the content or layout of the card. The content specialist works closely with the graphic department and the Project Manager to deliver Rich Content product cards that meet your expectations.
UX/UI Graphic Designer
Creating the creative concept and dedicated graphic design is the task of an experienced UX/UI Graphic Designer. The designer also creates the necessary graphics and animations, assets for other cards, and videos.
Other tasks of the graphic designer include:
The graphic designer is also responsible for adapting the template for a specific product – replacing graphic elements for individual products, including product photos (packshots), arrangement photos, backgrounds, icons, and other elements appearing on the card that change per category.
Other tasks of the graphic designer include:
- ➔adapting submitted graphic materials to design principles
- ➔searching for external graphic materials to use in projects when there is an insufficient amount of material
- ➔making changes to existing projects and preparing new designs from scratch
- ➔editing graphic elements for the project's needs – removing backgrounds, photo retouching, adding or removing elements on photos/graphics
- ➔exporting graphic assets prepared for developers to assemble the cards in HTML
The graphic designer is also responsible for adapting the template for a specific product – replacing graphic elements for individual products, including product photos (packshots), arrangement photos, backgrounds, icons, and other elements appearing on the card that change per category.
Web Developer
The Web Developer is responsible for assembling the cards into HTML format – preparing the cards to display correctly in different stores according to their technical specifications.
The Web Developer's tasks also include:
Ensuring the correct functioning of the cards for each distributor – preparing templates with the appropriate width, setting the correct paths, collecting finished card reformats into a collective catalog, and passing them to the Project Manager for implementation, and updating the work status, are also daily tasks for the specialist in this position.
The Web Developer's tasks also include:
- ➔code validation (code in line with W3C guidelines)
- ➔checking the code for correct use of components and SEO
- ➔code optimization
- ➔minifying styles
- ➔creating interactive animations on the cards
- ➔handling data aggregation systems and data distribution systems
- ➔system publication, i.e., maintaining up-to-date files and documentation
Ensuring the correct functioning of the cards for each distributor – preparing templates with the appropriate width, setting the correct paths, collecting finished card reformats into a collective catalog, and passing them to the Project Manager for implementation, and updating the work status, are also daily tasks for the specialist in this position.
Comparison
Different Rich Content Creation Options
| Value |  | Marketing Agency | Freelancers | Own Team |
|---|---|---|---|---|
1 Guarantee of a unique project compared to the competition | Sometimes | Sometimes | Sometimes | |
2 Over 100 ready-to-use interactive modules enhancing customer shopping experience and engagement | ||||
3 Project completed on time | Sometimes | Sometimes | ||
4 Processes organized in a way that maximally relieves the client – time-saving for your team | ||||
5 Rich Content always tailored to e-retailer and marketplace requirements | Sometimes | |||
6 Proprietary systems facilitating cooperation and project execution | ||||
7 Rich Content compliant with RWD (mobile & desktop optimization) | Sometimes | Sometimes | Sometimes | |
8 Ready HTML always consistent with the graphic design | ||||
9 Guarantee of adapting Rich Content to any e‑commerce engine | ||||
10 High production capacity (from 1 to 10,000+ Rich Content pieces) | ||||
11 Experienced PM (full project management) | Sometimes | |||
12 Always available, full team of specialists (Project Manager, Researcher, Content/SEO, UX/UI Designer, Web developer) | Sometimes | |||
13 Product always shown from the consumer's perspective (Answering the question: why choose your product over another?) | Sometimes | Sometimes | Sometimes | |
14 Improving customer shopping experience | Sometimes | Sometimes | Sometimes | |
15 Rich Content User & SEO friendly | Sometimes | Sometimes | Sometimes | |
16 Excellent relationships with distributors – fast implementation of Rich Content | Sometimes | |||
17 No hidden costs | ||||
18 Flexible costs and payment terms (customized offer; up to 60 days) | Sometimes | Sometimes | ||
19 Easy adaptation to foreign markets | ||||
20 Proof of effectiveness of created Rich Content – case studies & industry awards | ||||
21 Rich Content realized despite material shortages | Sometimes | |||
22 Content architecture always developed for the product buyer | Sometimes | Sometimes | ||
23 Proprietary 24h monitoring systems for Rich Content with e-retailers | ||||
24 Integration with PIM / CMS / DCL / external databases | ||||
25 Full supervision and coordination of implementations with e-retailers | Sometimes | |||
26 Progressive work progress reporting (client has full control) | Sometimes | |||
27 Preliminary audit & recommendation of optimal Rich Content solutions | ||||
28 Full access to all created Rich Content | ||||
29 Development of client's team competencies (sharing Custommerce know-how) | ||||
30 Knowledge of technical specifications of the largest e‑commerce platforms (over 40) |
| 1. Guarantee of a unique project compared to the competition | |
 | |
|---|---|
Marketing Agency | Sometimes |
Freelancers | Sometimes |
Own Team | Sometimes |
| 2. Over 100 ready‑to‑use interactive modules enhancing customer shopping experience and engagement | |
| |
|---|---|
Marketing Agency | |
Freelancers | |
Own Team | |
| 3. Project completed on time | |
| |
|---|---|
Marketing Agency | Sometimes |
Freelancers | Sometimes |
Own Team | |
| 4. Processes organized in a way that maximally relieves the client — time‑saving for your team | |
| |
|---|---|
Marketing Agency | |
Freelancers | |
Own Team | |
| 5. Rich Content always tailored to e‑retailer and marketplace requirements | |
| |
|---|---|
Marketing Agency | Sometimes |
Freelancers | |
Own Team | |
Solutions tailored to your brand's needs
We have already completed hundreds of thousands of Rich Content product cards, which we have implemented in over 40 different online stores in Poland and abroad. We do not hire freelancers — all specialists in our team are always at your disposal! This allows us to guarantee that every project will be completed on time.
Together, we ensure that every detail is tailored to the needs and expectations of your customers.
Rich Content
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